
The Halo Effect
Why People Worship Tech Billionaires
Visual Strategist · Macro Perceptual Analyst
“Reality is no longer a given; it's a construct.”

For over three decades, I engineered illusions for the screen, manipulating light, time, and perspective as a cinematographer and visual strategist for global audiences. My credits, first as an assistant cameraman, span films like Seven, The Game, and Basic Instinct, then, as a director of photography, award-winning, independent films, commercials and music videos.
Now, I've turned the camera around. This work is a rigorous investigation into the mechanics of Constructed Reality: deconstructing the economics of Silicon Valley and mapping how algorithms reshape our perception. Media engineering in an age of synthetic hallucinations.
Deconstructing the manufactured illusions that define our modern world.
Mapping how algorithms and media architecture reshape perception and behavior.
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This work exists outside the attention economy it seeks to deconstruct: no algorithms deciding what gets said, no editorial compromises. Join a community of readers who value independent analysis: free newsletter or premium membership.
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